Fashion lovers, you have a choice

Are you aware that every time you buy your clothing you are casting a vote for the kind of world you want to live in? Are you aware that what we wear every single day, has huge relevance and huge consequences on human, social, environmental capital, the planet’s resources, the people who produce them and the ability for the earth to survive? 

When you buy your clothes, shoes and fashion accessories, do you know anything about where and how that item was produced?

A new documentary film, directed by Andrew Morgan, attempts to educate people about what our obsession with fast fashion is doing to the planet and to ourselves. 

To be able to look great, do good and be frabjous you have to become an active conscious consumer through your wardrobe. First and foremost, you have to know what’s important to you. Assess your personal values. Do you care about the impact your choices are having? Do you care about the impact of what you are wearing is having  on environmental capital, the planet’s resources, the people who produce them and the ability for the earth to survive?

Being a conscious and aware consumer is what we should all aim for every single day. By choosing to buy with conscious awareness we acknowledge and act upon the power that we have as consumers to make a difference.  Martin Luther King said that "we start to die the day that we become silent about the things that matter to us." 

Become a conscious and aware fashionista! The choice can be very simple. We can choose brands that guarantee to pay the workers a fair wage, provide decent working conditions and support small producers.   Buy less and get more ‘fashion mileage’ out of each piece. Buy heritage pieces that will last. Become an active citizen through your wardrobe. Become an informed and conscious consumer by researching the environmental and ethical attributes or problems of the things you want to buy before you go shopping. You have a huge role to play and you have to take ownership of your choices. Become a conscious benevolent fashionista through your wardrobe. A better world starts with you!